Reverse Source Planning is a strategy that flips the traditional wholesale model.
Instead of starting with suppliers or guessing what might sell, you begin with data.
You identify products that are already selling successfully on Amazon.
This lowers risk and helps you focus only on proven winners.
Once you've found a high-performing product, the next step is to source it directly.
Rather than relying on middlemen or generic wholesalers, you contact the actual brand
owners.
By presenting yourself professionally, you can become an authorized reseller.
This builds trust and often leads to better pricing and long-term partnerships.
After getting approved, you list the product on Amazon and use FBA (Fulfillment by Amazon).
Amazon takes care of warehousing, shipping, customer support, and returns.
You focus on scaling your business by repeating the process with new products.
It’s a system built for growth, automation, and long-term success.